Terms of Service

Last updated: 24 July 2026

Welcome to ARCADEBOX.AI — your arcade in a box. These Terms of Use ("Terms") are the rules for using ARCADEBOX.AI. They're a real contract between you and us, so we've kept them plain. If a term sounds important, it probably is — read it.

ARCADEBOX.AI is operated by Ailora Limited ("ARCADEBOX.AI", "we", "us", "our"). You can reach us at support@arcadebox.ai.

By creating an account or otherwise using ARCADEBOX.AI, you agree to these Terms and to our Privacy Policy. If you don't agree, please don't use ARCADEBOX.AI.

1. Who can use ARCADEBOX.AI (eligibility & age)

• You must be at least 16 years old to use ARCADEBOX.AI. If you're under the age of majority where you live, you need a parent or guardian's permission, and they agree to these Terms on your behalf.
• If you use ARCADEBOX.AI on behalf of a company or team (for example on a Studio plan with multiple seats), you confirm you're allowed to accept these Terms for that organisation.
• You must not be barred from using the service under the laws that apply to you (for example, sanctions or export-control rules).

2. What ARCADEBOX.AI is (description of the service)

ARCADEBOX.AI is a browser-first AI game maker. In plain terms:

• You describe a game in everyday language in the Studio (a chat plus a live preview). Our AI — BIT — turns your description into a playable game, and you refine it over as many prompts as you like.
• Depending on the engine you choose, ARCADEBOX.AI builds two kinds of games:
  • Blueprint games. The AI produces a structured, validated design — we call it a GameSpec — which our own, hand-built runtime engines (3D and 2D) read and play. The AI does not write a separate program for these games.
  • Raw-code games. The AI writes and edits real, per-game game code at your direction. That code is automatically checked before it's stored, runs only inside a locked-down ("sandboxed") player in your browser, and if it breaks, BIT detects the error and repairs it. Every version is kept, so you can always roll back.
  Who owns what — including your game code — is in Section 8.
• You can play with keyboard, mouse, or a game controller, save your games to your cabinet, publish them to The Arcade (our public gallery, with likes, scoreboards, and comments), generate 3D models from text or an image where that feature is available, and play together in real-time multiplayer rooms — joining a room is free for everyone; hosting rooms is a paid-plan feature (see Section 5).

Early access. ARCADEBOX.AI is open to everyone — playing needs no account, building is open with a free account, and paid plans are purchasable today — but the service is young and still evolving: some newer paid features may briefly be provided free while they roll out. Features can change, be limited, or be withdrawn as we build.

Some features described in our marketing or roadmap are coming soon and may not be available yet, may change, or may never ship. We'll be honest about what's live. We may add, change, or remove features at any time.

Reliability is our promise, not a guarantee of perfection. AI generation is probabilistic — sometimes a build won't be what you pictured, and occasionally a build fails outright; raw-code games repair themselves automatically. We don't promise that every game will match your vision or be error-free. How Credits work — including what builds and edits cost — is in Section 4.

3. Your account & security

• Signing in. Sign-in is handled via our authentication provider. You can create an account with an email address and a password (and an optional display name), continue with Google, Discord, or GitHub, or use a one-time email "magic link" — whichever you prefer. If you choose a password, pick a strong one, keep it secret, and don't reuse it elsewhere; if you forget it you can reset it anytime via a link we email you. Some sign-in methods may still be rolling out. You're responsible for keeping your password and the email or accounts you sign in with secure.
• One human per account. Keep your account details accurate. Don't impersonate anyone or share your account in a way that breaks these Terms.
• You're responsible for activity under your account. Tell us promptly at support@arcadebox.ai if you think someone else has accessed it.
• We may suspend or close accounts that break these Terms, or where we're required to by law (see Section 15).

4. Credits

ARCADEBOX.AI uses an in-app meter called Credits. In plain terms:

• What consumes Credits. AI work consumes Credits at the posted rates — currently 10 Credits for an AI build, 3 Credits for an AI edit, and 15 Credits for a custom 3D model. The live pricing page is the source of truth for current rates; we may change rates with reasonable notice.
• What's free. Starting a game from a template, playing games, and sharing or publishing them don't consume Credits, on any plan.
• Where Credits come from. New accounts receive a welcome grant of 15 Credits, plus 10 Credits each month on the Free plan. Paid plans include a monthly Credit allowance (see Section 5). You can also buy one-time Credit packs (current packs and prices are shown on the Credits page). Accounts from our beta period received additional courtesy grants. Courtesy grants may be changed, paused, or ended with notice.
• Credit packs and your 14-day right. Credit packs are one-time purchases of digital content delivered immediately. If you're a UK/EU consumer, at checkout you're asked to confirm you want immediate delivery and that you understand you lose the 14-day cooling-off right once the Credits are added to your account. If you bought a pack and haven't spent any of its Credits, email support@arcadebox.ai within 14 days for a full refund. This doesn't limit your statutory rights if something is faulty or not as described.
• Credits have no cash value. Credits are not money, are non-transferable and non-refundable, can't be exchanged, sold, or redeemed for cash, and may not be moved between accounts. They exist only to meter use of the service and can be adjusted where we reasonably believe they were obtained or used in breach of these Terms — none of which limits any mandatory consumer rights you have (including in relation to paid subscriptions, Section 5).
• Fair use. Credits are the meter, but we also apply reasonable automated fair-use and anti-abuse limits (for example, on extremely heavy back-to-back generation). Normal creative use won't hit them; deliberately hammering the AI systems may.
• A note on "Coins". An earlier draft of these Terms described an in-app credit called Coins. Coins were retired and were never sold; any stray "Coin" label that still appears anywhere in the product has no monetary value. Credits, described above, are the current system.

5. Plans — Free, Starter, Player, Studio (and Developer)

ARCADEBOX.AI offers a free plan and three paid subscriptions, plus a custom Developer tier arranged by contacting us. Plans differ by their monthly Credit allowance (see Section 4) and by features. The current line-up (subject to change — the live pricing page is the source of truth):

Developer tier. A custom plan for developers building large projects with us (10,000 Credits a month and full-engine features as they roll out). Pricing is agreed individually — contact us. These Terms apply to Developer subscriptions except where a written agreement with us says otherwise.

• Checkout is live. Paid plans can be purchased today; these billing terms apply to every subscription. Some newer paid features may briefly be enabled free of charge while they roll out — we'll say so where that's the case. Credit grants are described in Section 4 and may change with notice.
• Billing. Paid plans are billed in advance through our payment processor, Stripe (see Section 11). By subscribing you authorise recurring charges until you cancel.
• Cancelling. Cancel anytime from Account → Manage billing, which opens Stripe's secure billing portal. Your plan stays active until the end of the period you've paid for, then drops to Free — we don't offer prorated refunds for the unused portion, subject to any mandatory consumer cancellation/cooling-off rights in your country. Your games stay playable and shareable after you cancel, and commercial rights on games you made while subscribed survive cancellation (see Section 8.2).
• Your 14-day cancellation right (UK/EU consumers). If you're a consumer in the UK or EU, you normally have 14 days from the day you subscribe to cancel and get a full refund, without giving a reason, under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 (and equivalent EU law). Because a paid plan gives you immediate digital access — Credits and paid features you can use right away — at checkout you're asked to confirm that you want your subscription to start straight away and that you understand you lose this 14-day cancellation right once your paid access begins. If you've subscribed but not yet used any paid Credits or features, email us within 14 days at support@arcadebox.ai for a full refund. This is in addition to your statutory rights if something we provide is faulty or not as described.
• Changing plans. Upgrades take effect immediately; downgrades take effect at the next renewal.
• Price changes. We may change prices or plan contents. We'll give reasonable notice of changes that affect an active subscription, and they'll apply from your next renewal.
• Taxes. The prices shown on our pricing page are what you pay: they include UK VAT where it applies, so there's nothing added at checkout. If you're outside the UK, your local sales tax is calculated at checkout and shown before you pay, and the total may differ from the price shown here.

6. The Arcade, publishing & multiplayer

• Publishing to The Arcade. If you publish a game to The Arcade, you let other people discover, play, and remix it, and you let us display it (including your username, title, and a preview). You can unpublish, but copies others have already remixed or saved remain theirs to keep using under these Terms.
• Remixing. Remixing someone's published game creates your own version built on their shared design (or, for raw-code games, their shared game). You're responsible for what your remix contains. Don't publish remixes that break Section 9. Studio-plan creators can disable remixing on their own games.
• Likes, comments & scoreboards. Game pages carry community features — likes, comments, and score leaderboards. What you post there is public alongside your username, must follow Section 9, and may be moderated or removed. Don't forge, automate, or manipulate scores.
• Other social features. We may add, test, change, or remove social features (for example creator following, profiles, or messaging) over time. Anything you share through a social feature is covered by these Terms and Section 9.
• Multiplayer rooms. Real-time rooms are server-run (we host the match; your browser never hosts). Joining a room via an invite is free on every plan; hosting your own rooms is a Player/Studio feature. Be decent to other players — conduct in rooms is covered by Section 9. We may end sessions or rooms that are abusive or that break these Terms.

7. Exporting and distributing your game elsewhere

What's live today: every ARCADEBOX.AI game runs instantly in the browser and can be shared with a link. Downloading your game is a Studio-plan feature and is live: a raw-code game downloads as a self-contained project that includes your game's source code (the per-game code described in Section 8), and a blueprint game downloads its GameSpec (the design file). Downloading a standalone Windows build (an installable .exe) is rolling out now. The pricing page shows the current state of each plan's features.

Once you download a build, you can host or distribute your built game where you like — for example on Steam or itch.io — subject to those platforms' own rules, age ratings, and any licences that apply to assets in your game (see Section 8). You're responsible for complying with the rules of anywhere you publish.

What export does and doesn't include. An export contains your playable game — your game design or game code, your uploaded and generated assets, the built runtime needed to run it, and the kit assets used in it. It does not include the source code of the ARCADEBOX.AI platform, runtimes, or player, which we own and licence to you to use (see Section 8).

Connect your own GitHub repository — live on the Studio plan. Creators on the Studio plan can connect their own GitHub repository and push their game's real code to it — your code, your repo, take it anywhere. Connecting a repository is always your explicit choice, we only push your game's files to your repo, and you can disconnect at any time. On other plans you work your saved game inside ARCADEBOX.AI.

On-platform selling / revenue share. ARCADEBOX.AI does not currently run an on-platform store where you sell games to other players, so we don't take any cut of your sales today. If we launch on-platform selling in future, separate terms (including any revenue share) will apply and we'll tell you before you opt in.

8. Ownership & licence (who owns what)

This is the important part. We've split it by who created what.

8.1 What you own

Subject to you complying with these Terms and (for commercial rights) being on an eligible plan (see 8.2), you own, as between you and us:

• Your prompts — the words you type to build and refine a game.
• Your game design / GameSpec — for blueprint games, the structured design the AI produces from your prompts.
• Your game code — for raw-code games, the per-game code the AI writes and edits at your direction (subject to the AI/similarity and rights points below). This is your game content, just like a GameSpec.
• Your uploaded assets — images and other content you upload.
• Your generated assets — 3D models and other content generated for you from your prompts or uploads (subject to the AI/similarity and rights points below).
• Your games and builds — the games you create and any builds you export.

We don't claim ownership of these. We only take the limited licence in Section 8.4 needed to run and improve the service.

Taking your code with you — live on the Studio plan. Because your game is yours, creators on the Studio plan can connect their own GitHub repository and push their game's real code straight to it — your code, your repo — and can download their game as a complete source project. On other plans you work your saved game inside ARCADEBOX.AI.

8.2 Commercial rights — by plan (and how they survive cancellation)

• Paid plans (Player and above) — the commercial grant: while you are on a paid plan, every game you create comes with commercial rights: you may publish, distribute, sell, and otherwise monetise that game and keep the proceeds. This includes a perpetual, worldwide, non-exclusive, royalty-free licence to use — as embedded in that game and its builds — the ARCADEBOX.AI runtime and any kit assets the game needs to run, subject to the asset-licence and IP rules below. Player and Studio games also carry no ARCADEBOX.AI badge.
• These rights survive cancellation. Commercial rights attach to the game at the time it's created. Any game you created while on a paid plan keeps its commercial rights after you cancel, downgrade, or your subscription otherwise ends — you never lose the right to keep selling and distributing those games or builds you've already made. (Games you create after dropping to Free are Free-plan games, and your right to use the ARCADEBOX.AI platform itself remains tied to having an account in good standing — see Section 15.)
• Free and Starter plans: games are for personal, non-commercial use only. Free and Starter games are public, may carry a small ARCADEBOX.AI badge, and can't be sold or commercially exploited. Upgrade to Player or above for private games, badge removal, and commercial rights.

8.3 What we own

• We own the ARCADEBOX.AI runtime engines, the sandboxed raw-code player, the platform, the website, the Studio, the AI pipeline, the validation and auto-repair systems, BIT, the ARCADEBOX.AI name, logo, and brand, and all related intellectual property. Nothing in these Terms transfers any of that to you. We grant you a limited, non-exclusive, non-transferable, revocable licence to use the platform and to run the runtimes only as part of using your games — including in your exported builds (where the licence for a paid-plan game is the surviving commercial grant in 8.2). You may not copy, decompile, reverse-engineer, resell, or extract the runtime engines except to the extent the law expressly allows.
• Built-in "kit" / CC0 assets. ARCADEBOX.AI includes built-in building-block assets (art, audio, etc.), many under permissive/CC0 licences. These are licensed for you to use in your games, not owned exclusively by you. The same assets are available to other creators, and we may keep using them. You can't claim exclusive rights over a kit asset or sell it on its own outside a game.

8.4 The licence you give us

To run, host, secure, and improve ARCADEBOX.AI, you grant us a worldwide, non-exclusive, royalty-free licence to host, store, copy, process, transmit, and display your prompts, GameSpecs, game code, uploads, generated assets, and games for the purpose of operating and providing the service to you — for example: saving your games and their version history, checking and auto-repairing game code, showing previews, building exports, running multiplayer, and (if you publish) displaying your game in The Arcade. This licence lasts as long as we host that content and ends a reasonable time after you delete it or close your account (backups may persist briefly).

Your uploads are yours and are protected. We do not sell your uploads, and we do not reuse your uploaded content in other creators' games. We also do not use your content to train our own AI models — ARCADEBOX.AI doesn't train its own models; it relies on third-party AI services (see Section 11), and how they handle data is covered there and in our Privacy Policy.

8.5 AI-generated content & the similarity disclaimer

• AI can produce similar results for different people. Because games are generated from shared engines, vocabulary, and AI models, another creator's prompt could produce a game, game code, or asset similar to yours. You don't get exclusive rights over a style, a common mechanic, or a result the system could reasonably produce for someone else — only over your specific game and the content you own under 8.1.
• Copyright in AI output varies by country. Whether, and how much, AI-generated content is protected by copyright differs from country to country and is still developing law. In some places purely AI-generated material may not be protectable at all. We make no promise that your generated content is protectable by copyright. If this matters to your business, get advice from a qualified lawyer.

9. Acceptable use (the house rules)

ARCADEBOX.AI is for making and playing games, not for harm. You agree not to use ARCADEBOX.AI — in prompts, uploads, generated content, published games, multiplayer chat, or anywhere — to create, upload, share, or distribute anything that:

• is illegal, or promotes or facilitates illegal activity;
• infringes someone else's intellectual property, privacy, or other rights (don't upload or recreate characters, art, music, brands, or other content you don't have the rights to);
• is sexual content involving minors, or sexualises minors in any way — zero tolerance;
• is pornographic or sexually explicit. ARCADEBOX.AI is a general-audience service that children can reach, so explicit sexual content isn't allowed anywhere — in prompts, games, images, profiles, or messages;
• encourages, promotes, or gives instructions for suicide or self-harm, or treats either as desirable — zero tolerance, regardless of how it's framed;
• encourages or glamorises eating disorders, or promotes extreme dieting, purging, or unhealthy weight control;
• bullies, humiliates, or targets a person — including other players, in games, comments, profiles, or messages;
• is gratuitously violent or gory — stylised or cartoon game violence is fine; realistic depictions of serious injury, torture, or death made to shock are not;
• encourages dangerous stunts, challenges, or risky behaviour that someone — especially a child — might copy;
• promotes or gives instructions for illegal drugs, harmful substances, or weapons;
• is hateful, harassing, threatening, or incites violence against people or groups;
• is defamatory, deceptive, or fraudulent;
• contains malware, exploits, or attempts to break, overload, scrape, or reverse-engineer the service, escape the sandboxed player that raw-code games run in, bypass plan restrictions or fair-use limits, forge or manipulate scoreboards, or abuse the AI systems;
• violates anyone's privacy (don't upload others' personal data or likenesses without their consent); or
• attempts to use ARCADEBOX.AI to generate content that breaks the rules of the third-party services we rely on (Section 11).

We may use automated and human review, and may remove content, refuse a build, limit features, or suspend/close accounts that break these rules. We apply these rules consistently, whoever breaks them.

Seen something that breaks these rules? Use the 🚩 Report control on a game or comment. If you think we've got something wrong — including a decision we made about your own game or account — see our complaints procedure, or email complaints@arcadebox.ai. You don't need an account to raise a complaint, and you can complain on behalf of someone else (for example, a parent about their child's experience).

10. Your responsibility for IP and rights

You are responsible for what you make and upload. You confirm that:

• you have the rights to everything you upload and to everything you prompt the AI to create;
• your games, uploads, and published/sold content don't infringe anyone's copyright, trademark, or other rights, and don't break the law; and
• you'll obtain any permissions, ratings, or licences needed where you publish or sell your game.

If someone claims your content infringes their rights, we may remove it. We'll handle valid intellectual-property complaints (including DMCA-style notices) per our process at legal@arcadebox.ai.

11. Third-party services

ARCADEBOX.AI is built on trusted third-party services. Your use of ARCADEBOX.AI involves them, and their terms and privacy practices also apply to the relevant parts of the service:

• AI generation providers — third-party AI services that produce your game design, game code, and 3D models. Your prompts and any attached reference images are sent to them to produce the game.
• Stripe — processes payments. Card details go directly to Stripe; we don't store full card numbers.
• Managed database & authentication — accounts, database, and storage (hosted in the EU region).
• Cloudflare — serves the site and runs the generation backend and multiplayer.

We choose reputable providers, but we're not responsible for third-party services we don't control. What data goes where, and why, is explained in our Privacy Policy.

11.1 Third-party software & trademarks

ARCADEBOX.AI is also built with open-source software — game engines, runtimes, libraries, fonts, and public-domain art and sound libraries. The principal components we ship are listed, with their licenses, on our open-source acknowledgements page. Each component is governed by its own license, and nothing in these Terms changes those licenses. All third-party names, marks and logos belong to their respective owners; their appearance in ARCADEBOX.AI or on that page does not imply any endorsement of ARCADEBOX.AI by those projects.

12. Disclaimers (what we don't promise)

• ARCADEBOX.AI is provided "as is" and "as available." To the fullest extent the law allows, we disclaim all warranties — express or implied — including merchantability, fitness for a particular purpose, non-infringement, and that the service will be uninterrupted, secure, error-free, or that any game will meet your expectations.
• AI output is not guaranteed. Generated games and assets may be inaccurate, imperfect, unexpected, or similar to others' (Section 8.5). You use them at your own discretion and risk.
• Nothing here removes rights you have under mandatory consumer-protection law that can't be waived.

13. Limitation of liability

To the fullest extent the law allows:

• We are not liable for indirect, incidental, special, consequential, exemplary, or punitive damages, or for lost profits, lost data, lost goodwill, or lost content, arising from or related to your use of (or inability to use) ARCADEBOX.AI.
• Our total liability for any claim relating to ARCADEBOX.AI is limited to the greater of (a) the amount you paid us in the 12 months before the claim, or (b) USD $100.
• Some jurisdictions don't allow certain limitations, so some of the above may not apply to you, and nothing here limits liability that can't be limited by law (such as for death or personal injury caused by our negligence, or for fraud).

14. Indemnity

You agree to indemnify and hold harmless ARCADEBOX.AI, Ailora Limited, and its people from claims, damages, losses, and reasonable costs (including legal fees) arising from: (a) your content, prompts, uploads, games, or anything you publish or sell; (b) your breach of these Terms; or (c) your violation of the law or anyone's rights. We may take over the defence of any such claim, and you'll cooperate.

15. Termination

• You can stop using ARCADEBOX.AI and close your account anytime.
• We may suspend or terminate your access if you break these Terms, if required by law, or to protect the service or other users. Where reasonable and not urgent, we'll give notice.
• Effect on plans. On closure, any paid subscription ends per Section 5. If we close your account for a serious breach, you lose access to your account and the games hosted in it.
• Commercial rights already granted. Games you lawfully created while on a paid plan, and any builds you've already downloaded or distributed, keep the commercial rights you had when you made them (the surviving grant in Section 8.2) — terminating your account doesn't retroactively strip rights in games and builds already out in the world. But your right to keep using the ARCADEBOX.AI platform and runtimes through us (e.g. to make new builds or host multiplayer) ends with your account.
• Sections that by their nature should survive (ownership, licences, disclaimers, liability limits, indemnity, governing law) survive termination.

16. Changes to these Terms

We may update these Terms as ARCADEBOX.AI grows. If we make material changes, we'll give reasonable notice (for example, in-app or by email) before they take effect. Continuing to use ARCADEBOX.AI after changes take effect means you accept the updated Terms. If you don't agree, stop using the service.

17. Governing law & disputes

These Terms are governed by the laws of England and Wales, and the courts of England and Wales have jurisdiction, without affecting any mandatory consumer-protection rights you have where you live.

18. General

• Entire agreement. These Terms, the Privacy Policy, and any plan-specific terms are the whole agreement between you and us about ARCADEBOX.AI.
• Severability. If part of these Terms is unenforceable, the rest still applies.
• No waiver. If we don't enforce a term, that's not a waiver.
• Assignment. You can't transfer your rights under these Terms without our consent; we may assign them as part of a reorganisation or sale of the business.
• No third-party beneficiaries, except as expressly stated.

19. Contact

Questions about these Terms? Email legal@arcadebox.ai.

Ailora Limited is registered in England and Wales, company no. 16660447, registered office: 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ.

ARCADEBOX.AI — your arcade in a box. No coding required. All play.