Terms of Service

Last updated: 28 June 2026 · Draft

Welcome to ArcadeBox — your arcade in a box. These Terms of Use ("Terms") are the rules for using ArcadeBox. They're a real contract between you and us, so we've kept them plain. If a term sounds important, it probably is — read it.

ArcadeBox is operated by Ailora Limited ("ArcadeBox", "we", "us", "our"), a company registered at [registered address — to be confirmed]. You can reach us at support@arcadebox.ai.

By creating an account, inserting a Coin, or otherwise using ArcadeBox, you agree to these Terms and to our Privacy Policy. If you don't agree, please don't use ArcadeBox.

1. Who can use ArcadeBox (eligibility & age)

• You must be at least 16 years old to use ArcadeBox. If you're under the age of majority where you live, you need a parent or guardian's permission, and they agree to these Terms on your behalf.
• If you use ArcadeBox on behalf of a company or team (for example on a Studio plan with multiple seats), you confirm you're allowed to accept these Terms for that organisation.
• You must not be barred from using the service under the laws that apply to you (for example, sanctions or export-control rules).

2. What ArcadeBox is (description of the service)

ArcadeBox is a browser-first AI game maker. In plain terms:

• You describe a game in everyday language in the Studio (a chat plus a live preview). Our AI turns your description into a playable 3D game, and you refine it over as many prompts as you like.
• Behind the scenes, the AI does not write a separate program for each game. Instead it produces a structured, validated design — we call it a GameSpec — which our single, hand-built runtime engine reads and plays. (This matters for who owns what; see Section 8.)
• You can generate real 3D models from text or from an image you upload (via a third-party service, Meshy AI), play with keyboard or a game controller, save your games to your cabinet, publish them to The Arcade (our public gallery), play together in real-time multiplayer rooms, and — on paid plans — download your game as a playable Web build or an installable Windows .exe.

Some features described in our marketing or roadmap are coming soon and may not be available yet, may change, or may never ship. We'll be honest about what's live. We may add, change, or remove features at any time.

Reliability is our promise, not a guarantee of perfection. AI generation is probabilistic — sometimes a build won't be what you pictured, and occasionally a build fails outright. When a build fails, we refund the Coin (see Section 5). We don't promise that every game will match your vision or be error-free.

3. Your account & security

• Signing in. ArcadeBox uses passwordless sign-in — Google, GitHub, or a one-tap email "magic link" (handled via our provider, Supabase). You're responsible for keeping access to the email or accounts you sign in with secure.
• One human per account. Keep your account details accurate. Don't impersonate anyone or share your account in a way that breaks these Terms (team seats on the Studio plan are the supported way to share access).
• You're responsible for activity under your account. Tell us promptly at support@arcadebox.ai if you think someone else has accessed it.
• We may suspend or close accounts that break these Terms, or where we're required to by law (see Section 15).

4. Coins — how the in-app credit works

Coins 🪙 are ArcadeBox's in-app credit. They power builds. Here's the deal:

• Coins are a limited licence to use the service, not money. Coins are not legal tender, not a currency, not a stored-value or payment instrument, and have no cash value. They can't be redeemed for cash, transferred or sold to other people, or used anywhere outside ArcadeBox. You don't "own" Coins as property; you hold a revocable licence to use them within ArcadeBox under these Terms.
• How you get them. New accounts get a few welcome Coins. Free Play gives a small daily allowance that resets overnight and does not roll over. Paid plans include a monthly Coin allowance. You can also buy one-off Coin packs.
• What they cost to use. Building a new game costs 10 Coins; refining an existing game costs 3 Coins; generating Custom Art (a 3D model from text or an image) costs 15 Coins per item. Coin prices for actions may change; we'll show the cost before you spend.
• The refund-on-failed-build promise. We charge the Coin when a build starts and automatically refund it if the build fails — including a build that comes back invalid or won't boot. "Made a dud? BIT re-rolls it free." A successful build that simply isn't what you hoped for is not a failed build and isn't auto-refunded.
• Expiry. Plan Coins and purchased Coins are designed to roll over and not expire while your account is active. Free Play's daily allowance resets each day and is the exception.

5. Plans — Free Play, Pro, Studio

ArcadeBox offers a free tier and paid subscriptions, plus one-off Coin packs. The current line-up (subject to change — the live pricing page is the source of truth):

• Billing. Paid plans are billed monthly or annually in advance through our payment processor, Stripe (see Section 11). By subscribing you authorise recurring charges until you cancel.
• Cancelling. You can cancel anytime; your plan stays active until the end of the period you've paid for, then drops to Free Play. We honour any mandatory consumer cancellation/cooling-off rights in your country.
• Changing plans. Upgrades take effect immediately (new Coins land); downgrades take effect at the next renewal, and you keep Coins you've already banked.
• Price changes. We may change prices or plan contents. We'll give reasonable notice of changes that affect an active subscription, and they'll apply from your next renewal.
• Taxes. Prices may exclude VAT/sales tax, which we'll add where required.

6. The Arcade, publishing & multiplayer

• Publishing to The Arcade. If you publish a game to The Arcade, you let other people discover, play, and remix it, and you let us display it (including your username, title, and a preview). You can unpublish, but copies others have already remixed or saved remain theirs to keep using under these Terms.
• Remixing. Remixing someone's published game creates your own version built on their shared design. You're responsible for what your remix contains. Don't publish remixes that break Section 9.
• Multiplayer rooms. Real-time rooms are server-run (we host the match; your browser never hosts). Be decent to other players — conduct in rooms is covered by Section 9. We may end sessions or rooms that are abusive or that break these Terms.

7. Exporting and distributing your game elsewhere

On paid plans you can download your game as a playable Web build and an installable Windows .exe (other platforms may follow). Once downloaded, you can host or distribute your built game where you like — for example on Steam or itch.io — subject to those platforms' own rules, age ratings, and any licences that apply to assets in your game (see Section 8). You're responsible for complying with the rules of anywhere you publish.

What export does and doesn't include. An export contains your playable game — your GameSpec/design, your and your generated assets, the built runtime needed to run it, and the kit assets used in it. It does not include the source code of the ArcadeBox runtime engine or platform, which we own and licence to you to use (see Section 8).

On-platform selling / revenue share. ArcadeBox does not currently run an on-platform store where you sell games to other players, so we don't take any cut of your sales today. If we launch on-platform selling in future, separate terms (including any revenue share) will apply and we'll tell you before you opt in.

8. Ownership & licence (who owns what)

This is the important part. We've split it by who created what.

8.1 What you own

Subject to you complying with these Terms and (for commercial rights) being on an eligible plan (see 8.2), you own, as between you and us:

• Your prompts — the words you type to build and refine a game.
• Your game design / GameSpec — the structured design the AI produces from your prompts.
• Your uploaded assets — images and other content you upload.
• Your generated assets — 3D models and other content generated for you from your prompts or uploads (subject to the AI/similarity and rights points below).
• Your games and builds — the games you create and the Web/.exe builds you export.

We don't claim ownership of these. We only take the limited licence in Section 8.4 needed to run and improve the service.

8.2 Commercial rights — by plan

• Paid plans (Pro and Studio) — commercial licence: both paid plans include a commercial licence — you may publish, distribute, sell, and otherwise monetize the games you create and keep the proceeds, subject to the asset-licence and IP rules below. Pro adds no ArcadeBox watermark; Studio adds team seats, the largest Coin allowance, and early access (it is not the only plan that can sell).
• Free Play (free): games are for personal, non-commercial use only. Free Play games may carry an ArcadeBox watermark/branding, and export may be limited or unavailable. You can't sell or commercially exploit a Free Play game. Upgrade to a paid plan to remove the watermark, unlock downloads, and gain commercial rights.

8.3 What we own

• We own the ArcadeBox runtime engine, the platform, the website, the Studio, the AI pipeline, the validation system, BIT, the ArcadeBox name, logo, and brand, and all related intellectual property. Nothing in these Terms transfers any of that to you. We grant you a limited, non-exclusive, non-transferable, revocable licence to use the platform and to run the runtime engine only as part of using your games — including in your exported builds. You may not copy, decompile, reverse-engineer, resell, or extract the runtime engine except to the extent the law expressly allows.
• Built-in "kit" / CC0 assets. ArcadeBox includes built-in building-block assets (art, audio, etc.), many under permissive/CC0 licences. These are licensed for you to use in your games, not owned exclusively by you. The same assets are available to other creators, and we may keep using them. You can't claim exclusive rights over a kit asset or sell it on its own outside a game.

8.4 The licence you give us

To run, host, secure, and improve ArcadeBox, you grant us a worldwide, non-exclusive, royalty-free licence to host, store, copy, process, transmit, and display your prompts, GameSpecs, uploads, generated assets, and games for the purpose of operating and providing the service to you — for example: saving your games, showing previews, building your .exe, running multiplayer, and (if you publish) displaying your game in The Arcade. This licence lasts as long as we host that content and ends a reasonable time after you delete it or close your account (backups may persist briefly).

Your uploads are yours and are protected. We do not sell your uploads, and we do not reuse your uploaded content in other creators' games. We also do not use your content to train our own AI models — ArcadeBox doesn't train its own models; it relies on third-party AI services (see Section 11), and how they handle data is covered there and in our Privacy Policy.

8.5 AI-generated content & the similarity disclaimer

• AI can produce similar results for different people. Because games are generated from a shared engine, vocabulary, and AI models, another creator's prompt could produce a game or asset similar to yours. You don't get exclusive rights over a style, a common mechanic, or a result the system could reasonably produce for someone else — only over your specific game and the content you own under 8.1.
• Copyright in AI output varies by country. Whether, and how much, AI-generated content is protected by copyright differs from country to country and is still developing law. In some places purely AI-generated material may not be protectable at all. We make no promise that your generated content is protectable by copyright. If this matters to your business, get advice from a qualified lawyer.

9. Acceptable use (the house rules)

ArcadeBox is for making and playing games, not for harm. You agree not to use ArcadeBox — in prompts, uploads, generated content, published games, multiplayer chat, or anywhere — to create, upload, share, or distribute anything that:

• is illegal, or promotes or facilitates illegal activity;
• infringes someone else's intellectual property, privacy, or other rights (don't upload or recreate characters, art, music, brands, or other content you don't have the rights to);
• is sexual content involving minors, or sexualises minors in any way — zero tolerance;
• is hateful, harassing, threatening, or incites violence against people or groups;
• is defamatory, deceptive, or fraudulent;
• contains malware, exploits, or attempts to break, overload, scrape, or reverse-engineer the service, bypass Coin charges or plan limits, or abuse the AI systems;
• violates anyone's privacy (don't upload others' personal data or likenesses without their consent); or
• attempts to use ArcadeBox to generate content that breaks the rules of the third-party services we rely on (Section 11).

We may use automated and human review, and may remove content, refuse a build, limit features, or suspend/close accounts that break these rules.

10. Your responsibility for IP and rights

You are responsible for what you make and upload. You confirm that:

• you have the rights to everything you upload and to everything you prompt the AI to create;
• your games, uploads, and published/sold content don't infringe anyone's copyright, trademark, or other rights, and don't break the law; and
• you'll obtain any permissions, ratings, or licences needed where you publish or sell your game.

If someone claims your content infringes their rights, we may remove it. We'll handle valid intellectual-property complaints (including DMCA-style notices) per our process at legal@arcadebox.ai.

11. Third-party services

ArcadeBox is built on trusted third-party services. Your use of ArcadeBox involves them, and their terms and privacy practices also apply to the relevant parts of the service:

• OpenAI — generates your GameSpec from your prompts. Your prompts and any attached reference images are sent to OpenAI to produce the game.
• Meshy AI — generates 3D models. Text and/or images you provide for Custom Art are sent to Meshy.
• Stripe — processes payments. Card details go directly to Stripe; we don't store full card numbers.
• Supabase — accounts, database, and storage (hosted in the EU region).
• Cloudflare — serves the site and runs the generation backend and multiplayer.

We choose reputable providers, but we're not responsible for third-party services we don't control. What data goes where, and why, is explained in our Privacy Policy.

12. Disclaimers (what we don't promise)

• ArcadeBox is provided "as is" and "as available." To the fullest extent the law allows, we disclaim all warranties — express or implied — including merchantability, fitness for a particular purpose, non-infringement, and that the service will be uninterrupted, secure, error-free, or that any game will meet your expectations.
• AI output is not guaranteed. Generated games and assets may be inaccurate, imperfect, unexpected, or similar to others' (Section 8.5). You use them at your own discretion and risk.
• Nothing here removes rights you have under mandatory consumer-protection law that can't be waived.

13. Limitation of liability

To the fullest extent the law allows:

• We are not liable for indirect, incidental, special, consequential, exemplary, or punitive damages, or for lost profits, lost data, lost goodwill, or lost Coins, arising from or related to your use of (or inability to use) ArcadeBox.
• Our total liability for any claim relating to ArcadeBox is limited to the greater of (a) the amount you paid us in the 12 months before the claim, or (b) USD $100.
• Some jurisdictions don't allow certain limitations, so some of the above may not apply to you, and nothing here limits liability that can't be limited by law (such as for death or personal injury caused by our negligence, or for fraud).

14. Indemnity

You agree to indemnify and hold harmless ArcadeBox, Ailora Limited, and its people from claims, damages, losses, and reasonable costs (including legal fees) arising from: (a) your content, prompts, uploads, games, or anything you publish or sell; (b) your breach of these Terms; or (c) your violation of the law or anyone's rights. We may take over the defence of any such claim, and you'll cooperate.

15. Termination

• You can stop using ArcadeBox and close your account anytime.
• We may suspend or terminate your access if you break these Terms, if required by law, or to protect the service or other users. Where reasonable and not urgent, we'll give notice.
• Effect on Coins and plans. On closure, unused Coins are forfeited unless these Terms or the law say otherwise (see Section 4). If we close your account for a serious breach, you lose access to your games and Coins.
• Commercial rights already granted. Games you lawfully created and downloaded while on a paid plan, and any builds you've already distributed, keep the commercial rights you had when you made them — terminating your account doesn't retroactively strip rights in builds already out in the world. But your right to keep using the ArcadeBox platform and runtime (e.g. to make new builds or run multiplayer through us) ends with your account.
• Sections that by their nature should survive (ownership, licences, disclaimers, liability limits, indemnity, governing law) survive termination.

16. Changes to these Terms

We may update these Terms as ArcadeBox grows. If we make material changes, we'll give reasonable notice (for example, in-app or by email) before they take effect. Continuing to use ArcadeBox after changes take effect means you accept the updated Terms. If you don't agree, stop using the service.

17. Governing law & disputes

These Terms are governed by the laws of England and Wales, and the courts of England and Wales have jurisdiction, without affecting any mandatory consumer-protection rights you have where you live.

18. General

• Entire agreement. These Terms, the Privacy Policy, and any plan-specific terms are the whole agreement between you and us about ArcadeBox.
• Severability. If part of these Terms is unenforceable, the rest still applies.
• No waiver. If we don't enforce a term, that's not a waiver.
• Assignment. You can't transfer your rights under these Terms without our consent; we may assign them as part of a reorganisation or sale of the business.
• No third-party beneficiaries, except as expressly stated.

19. Contact

Questions about these Terms? Email legal@arcadebox.ai or write to Ailora Limited, [registered address — to be confirmed].

ArcadeBox — your arcade in a box. No code. All play.